After a dissapointing AW 12 without any sustainable styles, H&M has finally launched their Conscious Collection SS 13. A wide range of styles can be found in stores right now; including accessories such as jewellery made of recycled plastic and shoes made of organic cotton. Other sustainable materials include textiles made of tree pulp in a closed circuit environment such as Tencel, as well as recycled polyester. All sustainable styles can be identifyed by a green label, but right now they're also grouped together in the stores, making them easy to find! The overall theme of the Collection is tropical jungle, including glam and army elements, and there are some really nice styles for everyday use, as well as cocktail dresses. Happy sustainable shopping!