Friday, February 14, 2014

The Fair Pages - changing the way we understand sustainability

The Fair Pages is an extremely versatile green online resource. Uniquely, this site is a green directory in all categories imaginable  - and also it is a social media site striving to reach the same level of functionality that Facebook has.

Half-jokingly I refer to it as 'The Fair Facebook'. But half I am dead serious. This page has the potential to become the green online forum AND search engine for everybody trying to make a positive change in the world. Companies, NGOs, consumers .... all are given the same possibility to make their voice heard - a fair option of sharing their view of what the usually fluffy and undefinable term 'sustainability' stands for.

The 'normal' facebook stands today for inequality - covering up information from the users as much as possible to make a profit. The dialogue is slowly dying out on this social platform, giving way for a more and more static newsfeed consisting of paid status advertisments.

The concious consumer is just that - conscious about the choice he faces every day when spending his money. He is interested in new information and eager to discuss his values and choices with other kindred spirits.

Being 'green' can sometimes feel like a lonely choice, depending of course on the surroundings you are in at the moment being. Here is the internet's greatest force as a tool in the 21st century: to connect people all over the world that share the same beliefs, wishes and ethics.

We want to talk to each other, to inspire each other and to empower each other in the important decisions in our life. Being either to choose to spend less money on status symbols or to homeschool your children, many voices today are heard for alternative life choices that put the human - and via that our planet - in the centre of our life.

Here, The Fair Pages' most important vision comes into play: they want to make this dialogue and inspiration available for as many people on our planet as possible. For companies trying to produce items without doing to much damage - for NGO's figthing for a humane cause they believe is important - and for regular consumers who wish to support the ethical companies and causes they see as the most important changers of our world.

Inside the Fair Pages, you can open a profile - as a company/NGO or as 'just' a user. If you are a professional you can add all your services and products to your profile.

The users can then engage in a dialogue with you, the company, or with other users, and finally they can also FIND all the ethical services and goods that exist in the world so far.

There is no 'expert panel' as usual on green sites, allowing some companies to join and others not to - ultimately the Fair Pages wants people to learn how to trust each other. And also, that if you as a consumer feel that something is wrong with a company's practice - you can engage in a open and transparent conversation with them and that way push a more sustainable way of producing forward.

Wow! How's that for a world changing vision!

What's not to like? I would very much appreciate your comments on this subject - would you join The Fair Pages. If not - why not? And if yes - why haven't you already? :)

I am personally very impressed by the positive drive of the Fair Pages' founder, Liselotte. Also I found out that my own business values were very close to the vision of this green project. I proposed a professional cooperation, and am pleased to announce that I will function as the PR and sales assistant for The Fair Pages for the coming period of time!

Friday, December 20, 2013

Guldsmeden Hotels - Supreme Eco Hosting

Together with my blogteam Shine like a STAR, I was invited to a luxurious organic brunch at the Axel Hotel Guldsmeden in Copenhagen.  I must say I was very impressed - being a green blogger I feel that I have quite a large knowledge of the sustainable businesses, especially around Denmark.

However, prior to that day, Guldsmeden Hotels hadn't been something I had noticed - even though the visit showed an extraordinary commitment to sustainability in the whole hotel's vision as well as mission.

The restaurant alone has a 'The golden Ø' - a label given by the state of Denmark to restaurations serving 90-100% organic food and beverages. A label that very (very) few other places can show off so far in Denmark!

The hotel itself has a very charming, natural atmosphere, furnished by as sustainable objects as possible, all the beauty products used in the SPA and bathrooms were of course organic and natural, their electricity was provided by Natur-Energi (same as mine at home), they are trying hard to minimize food waste, they serve tap water not bottled water, the textiles used in their SPA and bathrooms are organic from the danish company Organic Company.

Also, a very important part of the business plan, is that they treat their employees very well, and make sure that the people working there have the interest for the same vision of sustainability, Guldsmeden wishes to promote. A very socially sustainable step!

Guldsmeden has hotels all over the world, all of them sharing the same vision - so take a peek at the site Guldsmeden Hotels and see if it's there you will spend your next (eco) holiday!

I myself dream of coming to Bali one day, the good thing is Guldsmeden is running a Christmas competition on FB where the main prize is just that!

I wish you a stress-free pre-Christmas weekend - maybe you should stroll through the following beautiful interior pictures to calm your mind.

Love, Greenhunter

Thursday, December 12, 2013

Shop organic cotton at C&A - now on sale!

Hi guys! So I went for an afternoon stroll to the nearest city centre today - I am being an at home mom for the time being, so every day I try to take them somewhere to get these small legs and bodies moving.

As we passed the store C&A I noticed my favorite sign 'SALES' and took them inside right away -since I earlier had discovered that this chain carries styles made of organic cotton as well as a large collection of Oeko-tex marked items. 

As usual, the greatest amount of sales items was in the girls' departement, and I made some great deals with girls' tops in organic cotton for an average of CHF 5 on sale. (We live in Switzerland at the moment and the store is located in Oerlikon by Zürich.)

And what do you know - I even snatched an item for myself in organic cotton - it was the largest kid size and it fits!! I am an size european 40, it has its advantages not being tall sometimes ;)

The kids (aged 4 and 2) also selected something, this time it was pajamas, and even though not made of organic fabric, at least it was Oeko-tex 100.

So tell me - was this information useful to you - do you live near by any C&A outlets? And if you do, would you ever shop there, or is the store not sustainable enough for you? I like to shop there because the prices are very low, and I don't have an personal income at the time being.

I'd love to hear your thoughts on this, and recommendations for your favorite sustainable fashion outlet!

Wednesday, December 11, 2013

Greenhunter: Imagine if this healthy lifestyle results in new urban infr...

Here is an inspirational video I made for the community Room to Imagine! I hope you get inspired to make your own video and share your thoughts with the world. We're listening......

Love, Greenhunter